Macarena's profile, diploma and contact details have been verified by our experts
Macarena
- Rate 14 US$
- Response 13h
-
Students37
Number of students Macarena has accompanied since arriving at Superprof
Number of students Macarena has accompanied since arriving at Superprof
14 US$/hr
Contact
- Social Networks
- ChatGPT
Consulting services to improve digital campaigns, advertising, copywriting, prompts, AI in marketing, and everything about digital communication
- Social Networks
- ChatGPT
Lesson location
Super Prof
Macarena is one of our best Instagram tutors. They have a high-quality profile, verified qualifications, a quick response time, and great reviews from students!
About Macarena
I'm a consultant and performance marketing specialist with over six years of experience leading digital campaigns for high-profile brands such as Mercado Libre, Mercado Pago, Carolina Herrera, Jean Paul Gaultier, and Legal Credit Solutions, among others. I've coordinated remote teams across Latin America, managing multimillion-dollar budgets and implementing comprehensive strategies that combine creativity, automation, data, and tangible results. I work with platforms like Meta Ads, Google Ads, TikTok Ads, DV360, Campaign Manager, and CRMs such as GoHighLevel, integrating tools like Notion, ClickUp, Looker Studio, Zapier, and ManyChat to enhance campaigns with technology and artificial intelligence. I'm passionate about teaching and sharing my knowledge. That's why I offer workshops and consulting services where I combine technical expertise with a human touch: I teach how to write compelling copy, create scalable prompts, interpret data like a treasure map, and build digital campaigns that not only work but truly stand out. I'm trilingual (Spanish, English, and Portuguese), a natural strategist, a data nerd, and a fan of ideas that sell without being overly hyped. My focus is clear: helping teams, freelancers, agencies, and brands do better digital marketing—in a smarter, more human, and more sustainable way.
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About the lesson
- Primary school
- Junior high school
- SHS 1
- +10
levels :
Primary school
Junior high school
SHS 1
BTS
University education
Adult Education
Master's degree
Pre school
Beginner
Intermediate
Advanced
Child
SHS 3
- English
All languages in which the lesson is available :
English
General Objective: To provide practical and strategic tools to improve digital campaigns, copywriting, the use of AI applied to marketing, and high-performance digital communication techniques. Module 1: Fundamentals of Digital Advertising Strategy Topics: How to think about a campaign from the insight, not the format. The real conversion funnel and how to adapt it to your business/client. Segmentation: beyond interests, how to understand intentions. Practical cases: examples with Meta Ads, TikTok, and Google Ads. Activity: Choose a product and create a multichannel campaign strategy. Module 2: Copywriting for Conversions Topics: Emotional vs. rational copywriting: when to use each approach. Hooks that sell: AIDA structure + neuromarketing principles. How to write for Meta Ads without getting your ad rejected. Anatomy of good copy for WhatsApp, landing pages, or Ads. Exercise: Write three versions of the same ad with different approaches (urgency, authority, emotional appeal). Module 3: AI in Marketing and Creative Automation Topics: How to use ChatGPT or Gemini for brainstorming, copy, and prompts. Which prompts work best depending on the channel (social ads, email, landing page, etc.). Automation with Zapier + CRM (GoHighLevel) + ManyChat. Activity: Create an AI prompt that generates a complete campaign: copy + visual idea + naming + caption. Module 4: Data-Driven Optimization Topics: How to read data like a pro (Looker Studio, CRM, Supermetrics). Which metrics matter and when: CPL, ROAS, CVR, CTR, CAC, etc. How to test (without getting burned) creatives with A/B and incremental testing. Which reports to show the client and how to do it effectively. Activity: Analyze a real dashboard and propose optimizations. Module 5: Strategic Digital Communication Topics: How to adapt to different tones depending on the brand, channel, and audience. How to build authority by being clear and direct. Common mistakes when communicating on social media and how to avoid them. How to use digital tools for branding (even if the goal is performance).
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Recommendations
Recommendations come from relatives, friends and acquaintances of the teacher
6
Super recomendable!
hola, macarena en realiad te queria contratar para tema de datos y marketing
Recomiendo a Macarena, principalmente por su paciencia. Muy profesional y dulce en su trato
La recomiendo 100%Conocí a Maca en el mundo del marketing digital, y la verdad es que desde el primer día me sorprendió su manera de explicar todo de forma tan clara y sencilla. Es de esas profes que te hacen sentir que realmente podés aprender, aunque el tema sea complicado. Siempre tiene paciencia y adapta cada clase según lo que necesitás, lo cual hace que el ambiente sea súper ameno y cómodo para preguntar sin miedo.
Una vez en una clase, un grupo estaba medio trabado con una herramienta nueva y se notaba la frustración. Maca se tomó el tiempo de ir paso a paso, con toda la calma del mundo, hasta que cada uno logró dominar el tema. Eso realmente te hace sentir que estás acompañado y que, si algo no sale, ella está ahí para ayudarte.
Recomiendo a Maca en Superprof sin dudarlo porque además de ser una capa en su tema, es una persona cercana y muy comprometida con el aprendizaje de los demás.que tal , macarena es muy comprometida para enseñar e insistente para hacernos aprender muy recomendable!!!
Hermosa persona y una gran profesora, con una super paciencia! La super recomiendo!!
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Rates
Rate
- 14 US$
Pack prices
- 5h: 70 US$
- 10h: 140 US$
online
- US$14/h
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